I'm using Google Analytics to collect data about visitors to my site
(that's you!). Here's a list of some data that's being collected and how
I'm using it:
Page views. I use this data to understand when you're visiting this site.
Device. I use this data so that I can make sure my
site has a good user experience on whatever platform you might be using.
Referrer. I use this data to understand how you got here, so that I can get
future content to you more effectively.
Want a more comprehensive list of what data Google Analytics tracks?
Check out this article:
Google Analytics - "How Google uses data when you use our partners'
sites or apps"
Don't want me to collect this info about you? You can
opt out of Google Analytics tracking. (This will only disable tracking for this particular site.)
Or use a browser plugin to disable Google Analytics tracking on all sites, like
Google Analytics Opt-out Add-on (by Google).